Enterprise Week - Market Researchers

We ended last half term with a school-wide Enterprise Week where we learnt about many different jobs. In Year 3 we worked as Market Researchers, focusing on the healthy snacks eaten by children at school during break and lunch times. We identified cereal bars as being a snack that needed a "face-lift"; children were being given them by parents but did not enjoy eating them!

The children worked in groups to design a new cereal bar, deciding on the ingredients that they would put in their bar and the wrapper that it would be packaged in. They collected data from one another, voted on favourite flavours and planned each stage of the design process. They worked together in groups to make the cereal bar mixture, and packaged this themselves, using their own marketing ideas.

We looked together at how mascots are used to promote and sell, and the children designed their own mascots to advertise the cereal bars that they had produced. On the Friday of Enterprise Week, the groups used the school iPads to film a TV advert to help promote their new brand, working from scripts that they had written together earlier in the week.

Here are some photos of the finished cereal bars. All of the staff were really impressed by the children's hard work, and their ability to work together as a team. Well done Year 3!